Your postcard, mailed to new homeowners within a week of the sale.
Housewarm watches Milwaukee home sales and building permits, then prints and mails your offer for you. One company per trade in each zip code.
Printing, postage, tracking number and a monthly report are included. Cancel any month.
— homes changed hands in the City of Milwaukee in July.
Build your territory
Pick your trade, then tap zip codes. Shading shows how many households would get your card each month, from last month's public records.
No zip codes selected yet. Tap the map to add one.
How it works
A home sells or a permit is issued
We check state sale records and building permits in your zip codes every business day.
We match it to your trade
A furnace permit goes to an insulation company. A closing goes to lawn care, pest control and painters.
Your card is mailed within 7 days
Your logo, your offer, a tracking phone number and a QR code. We print, address and mail it.
You get the calls and a report
Each month you see cards mailed, calls and scans, by zip code.
What sends a card for your trade
| Trade | Cards go out when | Offer we start with |
|---|
Pricing
Starter
- About 3–4 zip codes
- One trade, exclusive in your zips
Standard
- About 6–8 zip codes
- A second card 6 weeks after the first
Pro
- 10–15 zip codes or a suburb cluster
- Sales and permit triggers combined
Every plan includes design, printing, first-class postage, a tracking number, a QR code and a monthly report. No contract. If you cancel, your zip codes open to other companies in your trade.
Why mail to new homeowners
People who just bought a house are choosing who they call for the next ten years. A card that shows up in the first weeks gets kept on the counter.
- 2×Recent home buyers spend about twice what settled owners do on their homes in the first year ($18.7k vs $9.5k).NAHB analysis of BLS Consumer Expenditure data, 2026
- 1 in 9Americans move every year.U.S. Census Bureau, American Community Survey 2024
- RecallPeople remembered physical ads faster and more confidently a week later than digital ones.Temple University study for the USPS Office of Inspector General, 2015
Questions contractors ask
How is this different from Every Door Direct Mail?
EDDM drops a card at every address on a route. We mail only the homes that just sold or just pulled a permit that matters to your trade, and only in the zip codes you hold.
Where does the data come from?
Public records: City of Milwaukee property sale records and building permits, plus permit data for surrounding suburbs. We never mention the sale or the permit on your card. It reads as a welcome offer.
What response should I expect?
Plan conservatively. Large lawn companies report conversion under 1% of cards mailed with a strong return on spend. Your tracking number and report show exactly what your cards produce.
Can a competitor get my zip codes?
Not while you are active. Each zip code takes one company per trade. If you cancel, the zip codes open again.
Do I need to design anything?
No. Send us your logo and phone number, or we pull them from your website. You approve the card before the first mailing.
What about the suburbs?
Wauwatosa, West Allis, Brookfield and other suburbs are being added. Tell us which ones you serve when you reserve.
Reserve your zip codes
Tell us who you are. We confirm the zip codes are open and send a sample card with your logo before you pay anything.